I seriously could not live without my Kitchen Aid Mixer! It makes batter light and fluffy, does an amazing job mixing heavy duty batches, and it has a different attachment for anything you could ever think to bake. Believe me, a Kitchen Aid Mixer is worth the investment! And, for two days, only, May 7th and 8th, Williams-Sonoma is taking $150 off of the original $349.95 price. PLUS, you will get to choose either the Rotor Slicer/Shredder or Food Grinder attachment (a $49.95 value) as your FREE gift with purchase! That is $200 in savings and a lifetime of happy baking! Definitely a sophisticatedly green deal!